Crocs
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The ask for this project was to develop a comprehensive campaign featuring a video ad and an out-of-home ad, both of which would align with and reinforce the brand's established archetype.
This project centers on creating a campaign for Crocs that aligns with the brand's 'everyman' archetype. The focus is on emphasizing the concept that comfort takes precedence over fashion, capturing the essence of Crocs as the ideal choice for individuals who value ease and versatility in their footwear. The campaign aims to convey the message that Crocs are perfect for 'Anywhere and Everywhere.'
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Monish Kapadia (Assisted videographer)