Power Slap
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The ask for this project was to develop a social and out-of-home campaign for Power Slap that would generate excitement and anticipation by employing a new and distinct archetype, diverging from the brand’s current approach to create a fresh and impactful market presence.
Developed a dynamic social and out-of-home campaign for Power Slap, leveraging the Jester/Ruler archetype to create a bold and engaging presence. The campaign focused on generating excitement and anticipation, amplifying brand recognition while capturing the audience's attention. The result was a strong and memorable market impact that resonated with the target audience.
Tune in OR be slapped with FOMO
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Anna Bolden (Copywriter)