The Row

The ask for this project was to develop a comprehensive Instagram strategy for a chosen industry and brand, featuring five posts each month. The content plan needed to include a variety of formats, such as stories, posts, carousels, and reels, and encompass behind-the-scenes, lifestyle, portrait/product, and editorial shoots.

For this project with "The Row," I crafted and executed three strategic social media approaches. The focus was on curating lifestyle moments that resonate with the brand’s ethos, offering styling tips to engage the audience, and introducing a new collection to drive excitement and anticipation. These strategies were carefully aligned with the brand’s guidelines to boost recognition and engagement.