Sonic
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The ask for this project was to identify a struggling brand and develop a comprehensive campaign aimed at revitalizing its market presence, with a strong emphasis on social branding to enhance its appeal and reconnect with its target audience.
For this project, we developed a campaign to revitalize Sonic’s brand by partnering with Starlight Drive-in-Theater. The goal was to create a stronger connection with the audience and bring fresh excitement to the Sonic experience. The campaign focused on leveraging social branding to boost visibility and reengage the target market, ultimately reigniting interest in the brand.
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Kriya Shah (Art director, Graphic Designer, Photographer)
Fallon Perlino (Art director, Graphic Designer, copywriter, voice-over artist)
Jack Selden (Art director, Graphic Designer)
Jenna Weisenbach (Art director, Graphic Designer)