Spill The Chisme
-
The goal is to initiate discussions about ‘Velveeta’ through public relations and earned media, leading to increased consumer awareness, and conversations, and fostering a strong affection from Gen Z towards the brand.
We developed the "Spill the Chisme" campaign to connect Velveeta with Gen Z. Set to launch on National Cheese Day, the campaign will use social media and OOH ads to encourage fans to share their quirky Velveeta experiences. These stories will be showcased in nightclubs popular with Gen Z, with Velveeta-themed food trucks adding to the excitement, boosting brand awareness and engagement.
“You can’t talk to a person who isn’t listening…”
-
Kriya shah (Art director, Graphic designer, Video director)
Sofía Sánchez (Art director, UX designer, copywriter)
Tanvi Senapati (Art director)
Ayanna Martin (Art director, Copy writer, video director)
Gryphon Coovadia ( video editor)